Smart Ones is a brand of frozen food products, including frozen breakfasts, snacks, entrées, and desserts, which are produced in the U.S. and sold in the U.S. and Canada by The Kraft Heinz Company.[1][2]
The Smart Ones brand was launched by the H.J Heinz Company in 1992 as a sub-brand of the Weight Watchers line of frozen entrées and desserts. At the time, Heinz owned Weight Watchers International, known for its well-known weight-loss program and services. At launch, the Smart Ones line was notable for containing only "ONE gram of fat". Later, the meal offerings were expanded significantly and are no longer limited to only one gram of fat.
In 1999, Heinz sold Weight Watchers International but retained a license to use the Weight Watchers trademarks in connection with various food products. In 2015, Oprah Winfrey joined Weight Watchers as an investor and member.[3] Oprah has previously called out Smart Ones on her website as a healthy frozen meal option.
1992: Weight Watchers Smart Ones line launched as a sub-brand of Weight Watchers? frozen meals.
1998: Heinz consolidates the Weight Watchers frozen meals under the Weight Watchers? Smart Ones? brand name. The line includes breakfasts, entrées[4] and desserts.
